We sell homes.

Our steps to selling your home work.


Proper Pricing. Accurately establishing an initial listing price for your home that matches the expectations of buyers. Smart Marketing. Knowing, understanding, & effectively deploying the new rules of real estate marketing.



steps to selling your home.

The Smart-Marketing Plan and steps to selling your home has been developed by Daniel Vachon through his many years of unique experience in real estate.  Daniel has been personally involved at the highest levels of marketing and negotiations in over 400 home sales in his real estate career.  That is far beyond the average Realtor®, whom is involved in less than 1 transaction per month.  The proven results have sharpened the steps and strategies, one property at a time, over and over again.
These highlights of our steps and strategies below are to be used as a quick outline.  To view our detailed Smart-Marketing Plan, click here, or complete our marketing consultation request form for a personalized marketing presentation. 


1. List with a Proper Price…from the onset.

In today’s market, pricing is one of the most crucial aspects of selling your home.  This is even more crucial to have correct at the very onset of listing and marketing.  Since most home showings occur during the first 30 days of market time, it is important to ensure that your price immediately matches buyer’s expectations.

If your home is priced too high for it’s property type, size, features, and location, your home will be the last home to be shown by other Realtors®.  This creates missed opportunities of exposure to all potential buyers, as there will be fewer buyers viewing your home. This then, in turn, provides for longer days on the market.  So, you think that listing high at first, then reducing your list price is an effective strategy?  It’s not.  When your days on the market are more than those of other similar listed homes, false perceptions of there being ‘something wrong’ with your home are inevitably created in the minds of the Realtors® and their buyers.

This, again, is one example and/or reason why the pricing of your home from the beginning of any marketing is by far, the most crucial aspect of successfully selling your home.  Daniel Vachon is highly experienced in creating the accurate value of your home, to ensure the success of selling your home.

To view an example of Daniel’s comprehensive valuation report provided on each of his listings, click here.

To request a market analysis of your home, click here.

2. Preparation

We cater to you and do nearly everything for you, from start to finish.  However, where you get involved is in strategically preparing your home for marketing.  Daniel will assist you by identifying and prioritizing repairs and/or improvements that can provide a worthwhile return on investment.  Daniel will also provide you with suggestions and ideas to improve your home’s overall appeal, all in an effort to increase the number of prospective buyers, offers, and ultimately sales price. 

In some instances, we will hire an interior designer for a one-on-one initial consultation with our sellers.

3. Smart Marketing

Beside establishing the correct list price for your home, marketing, and specifically smart marketing, becomes the next most important component of selling your home for the highest dollar in the shortest period of time.  Smart marketing revolves around being tuned into today’s statistics and trends.  The days of old traditional real estate marketing methods are stale, outdated, and ineffective.  Newspaper advertising and open houses, although still a part of our normal marketing process, are the less effective methods of marketing today.  It is the power of knowing, understanding, and effectively deploying that information into new smart-marketing methods.

According to the National Association of Realtors® (among hundreds of other reliable statistic providers), 88% of buyers used the internet as their primary home searching methodThis is obvious, in the age of iPads, smartphones, millions of apps, and the availability of internet just about everywhere.  So, what does this mean for you as a seller?  It means that you need a tech-savvy Realtor®, who has the tools necessary to produce a smart-marketing plan for your home.

Our Smart-Marketing Plan entails:

  • High-Impact Marketing Material.  Your home will be photographed (one of Daniel’s favorite hobbies) to the highest quality, content/copy written with assistance from professional copy writers, and professionally-designed marketing material.
  • High-traffic internet marketing.  Your home will be exposed on over 50 of the highest-traffic internet sites, such as Realtor.com, Trulia.com, Homes.com, Homes.Yahoo.com, Zillow.com, HotPads.com, Craigslist.org, and many more.
  • Single property web site.  Your home will have it’s own specific website, solely focusing on just your property.
  • Social Media.  Your home will be exposed on multiple social media accounts that we have within each of the main social media outlets.  These include FaceBook, Twitter, Google+, & Instagram.  We originate and promote an inevitable viral effect for your home’s listing, created by those powerful little share buttons that we love.
  • Blogs.  Your home will be exposed across several blogs that we control (real-estate and non-real-estate related), as well as outside blogs that we are often guest writers of.
  • Email Newsletter.  Your home will be exposed to our database of registered users.
  • Traditional Marketing Mediums.  With an equal amount of emphasis, your home will be marketed via traditional methods.  These include print, direct mail, open houses, broker caravans, flyers, signs, and more.

With our Smart-Marketing Plan, your home’s listing is sure to be exposed to nearly every possible prospective buyer for your home. 

4. Negotiations & Closing

An offer to purchase your home is typically presented on the Residential Purchase Agreement (RPA), established by the California Association of Realtors (C.A.R.).  This contract consists of a minimum of 8 pages, 30 paragraphs (each with multiple subsections), and can include several additional attachments.  Without knowing what to look for, a real estate purchase contract can be extremely overwhelming.  Having reviewed and negotiated thousands of contracts, Daniel offers the highest level of negotiation skills and contractual knowledge. 

We will review each presented offer with you, outline the important aspects that will affect your net proceeds, and prioritize offers by superiority of price and terms, so you can make the best decision to meet your goal(s).  We will outline and explain how certain contractual requests, contingencies, and timelines each affect the offer, and ultimately you as the seller.

We understand that when it comes down it, selling your home can be an emotional event.  Contrary to what most Realtors® claim, we believe that keeping that inevitable emotion involved in the transaction can actually help in negotiations.  However, having your skilled Realtor® partner as your unemotional voice is what will help in the success. 

Upon successfully negotiating an offer into an actual progressing escrow transaction, our sophisticated online transaction management software helps manage the transaction’s timelines, contractual obligations, and milestones as we proceed towards a successful closing of your home sale.

request a home selling consultation.

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The information contained herein has been provided by San Diego Board of REALTORS®. This information is from sources deemed reliable but not guaranteed by San Diego Board of REALTORS®. The information is for consumers' personal, non-commerical use, and may not be used for any purpose other than identifying properties which consumers may be interested in purchasing.

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